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Sunk costs, large domestic market, and the re-entry dilemma: export process in SMEs from a developing economy

Jorge Lengler

International Journal of Export Marketing2024https://doi.org/10.1504/ijexportm.2024.142575article
AJG 1
Weight
0.38

What the paper says

As domestic markets become more competitive, small and mid-sized firms (SMEs) from developing economies search for opportunities in foreign countries. Some of these companies exit and re-enter those markets several times. This study explores the role of export sunk costs, time-out period and domestic market size as variables influencing the decision to return or avoid the once-abandoned foreign market. To achieve these goals, top managers from three export SMEs from Brazil were interviewed using an interpretive approach. The results show that sunk costs involved in the re-entry process, the time-out period, and the domestic market size dissuade managers from re-entering abandoned foreign markets.

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https://doi.org/https://doi.org/10.1504/ijexportm.2024.142575

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@article{jorge2024,
  title        = {{Sunk costs, large domestic market, and the re-entry dilemma: export process in SMEs from a developing economy}},
  author       = {Jorge Lengler},
  journal      = {International Journal of Export Marketing},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1504/ijexportm.2024.142575},
}

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Sunk costs, large domestic market, and the re-entry dilemma: export process in SMEs from a developing economy

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Evidence weight

0.38

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.19 × 0.4 = 0.08
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.