[Untitled]
Suwastika Naidu et al.
What the paper says
The internet has significantly changed the new models of business-to-business and business-toconsumer interactions.As a result, e-commerce has developed rapidly worldwide, but the adoption of this technology in Fiji is very slow.Data for this study was collected by distributing the selfadministered questionnaires to small business managers.The findings from this study confirm that barriers to e-commerce adoption have a negative and statistically significant impact on e-commerce expenditure and a mediated effect on the level of innovation.Expenditure on e-commerce has a positive and statistically significant impact on the adoption of e-commerce and the level of innovation.Another interesting finding emerged that expenditure on e-commerce has a statistically significant impact on the perception of the cost involved in setting up an e-commerce website.Studies on the organisational factors influencing the adoption of e-commerce are scarce in small island developing countries.Specifically, the findings from this study extend the Technology Organisation Environment (TOE) by investigating how the organisational-specific factors influence the adoption of e-commerce in Fiji.The findings from this study have implications for policymakers and practitioners.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.50 × 0.4 = 0.20 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.