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Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms' Performance

Shailja Khandurf

International Journal of Business and Economics2021article
ABDC B
Weight
0.26

Abstract

A recent study on early stage news media startups by Sommer (2018) took a case study approach comprising of only four cases. [...]there is an existing research gap vis-a-vis rigorous quantitative statistical analysis of the impact of marketing innovation and orientation techniques on the newspaper firms' market share and financial performance. [...]this study is an effort to fill the void in published literature, which statistically analyzes the impact of environmental dynamics in concurrence with marketing orientation and innovation strategies on Indian newsprint media firm's market and fiscal performance. 2. [...]market orientation components used in present study are defined as Interfunctional co-ordination (IC), customer orientation (CuO) and competitor orientation (CoO). [...]the present study classifies the firm's performances in two categories: * Market performance (MP): It comprises of Market share in advertising, market share of customers, customer preservation, addition of fresh customers, building a positive newspaper image. * Financial performance (FP): Sales augmentation (circulation) and firm's profit. 3.

Cite this paper

@article{shailja2021,
  title        = {{Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms' Performance}},
  author       = {Shailja Khandurf},
  journal      = {International Journal of Business and Economics},
  year         = {2021},
}

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Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms' Performance

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.