Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages

@article{frank2025,
  title        = {{Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages}},
  author       = {Frank E. Dardis et al.},
  journal      = {Journal of Promotion Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10496491.2025.2484713},
}

TY  - JOUR
TI  - Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages
AU  - al., Frank E. Dardis et
JO  - Journal of Promotion Management
PY  - 2025
ER  -

Frank E. Dardis et al. (2025). Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages. *Journal of Promotion Management*. https://doi.org/https://doi.org/10.1080/10496491.2025.2484713

Frank E. Dardis et al.. "Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages." *Journal of Promotion Management* (2025). https://doi.org/https://doi.org/10.1080/10496491.2025.2484713.

Optimizing Brand Perceptions by Aligning Corporate Communication Strategy with Message Framing Strategy in CSR Messages
Frank E. Dardis et al. · Journal of Promotion Management · 2025
https://doi.org/https://doi.org/10.1080/10496491.2025.2484713