Volunteer motivation and volunteer loyalty: the moderating effect of gender
José Miguel Lorente-Ayala et al.
What the paper says
Non-profit organisations are characterised by low volunteer loyalty. That is why this work tries to investigate how to motivate volunteers to improve their loyalty, comparing whether there are differences between men and women. Loyalty is measured in this work as: (1) a higher intention to remain in the organisation, (2) a lower intention to leave and (3) a higher intention to recommend. To this end, 761 volunteers (495 women and 266 men) serving in various NGOs were approached. Structural equation methodology with multi-sample analysis was used to analyse the information obtained. Results show that the volunteer’s gender only moderated two of the eight relationships listed. They were: (1) the relationship between the volunteer’s intrinsic motivation and their positive emotions, and (2) the relationship between positive emotions and volunteer satisfaction with their NGO. Both relationships occurred more intensely in the case of male volunteers. This means that when emotions are affected, men’s response is significantly greater than that of women.
1 citation
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.16 × 0.4 = 0.06 |
| M · momentum | 0.53 × 0.15 = 0.08 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.