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@article{shweta2025,
title = {{Construing behavioural, relational and performance outcomes through brand experience in online banking: the mediating role of brand relationship quality}},
author = {Shweta Bahl et al.},
journal = {International Journal of Electronic Banking},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1504/ijebank.2025.10072376},
} TY - JOUR
TI - Construing behavioural, relational and performance outcomes through brand experience in online banking: the mediating role of brand relationship quality
AU - al., Shweta Bahl et
JO - International Journal of Electronic Banking
PY - 2025
ER - Shweta Bahl et al. (2025). Construing behavioural, relational and performance outcomes through brand experience in online banking: the mediating role of brand relationship quality. *International Journal of Electronic Banking*. https://doi.org/https://doi.org/10.1504/ijebank.2025.10072376 Shweta Bahl et al.. "Construing behavioural, relational and performance outcomes through brand experience in online banking: the mediating role of brand relationship quality." *International Journal of Electronic Banking* (2025). https://doi.org/https://doi.org/10.1504/ijebank.2025.10072376. Construing behavioural, relational and performance outcomes through brand experience in online banking: the mediating role of brand relationship quality
Shweta Bahl et al. · International Journal of Electronic Banking · 2025
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