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Bayesian Assessment of Casino Promotions

Ashok K. Singh

The Journal of Gambling Business and Economics2023https://doi.org/10.5750/jgbe.v16i1.2047article
ABDC B
Weight
0.26

What the paper says

Casinos use Cash (Free Play), Direct Mail and E-Mail Blasts, Buffet coupons, and Hotel Marketing among other offers in order to retain their loyal customers and also to invite new players to join their loyalty club. This study assessed the effectiveness of such promotions in terms of generated gaming revenues. Data from two mid-size casinos are used for this purpose. The method of Bayesian general linear models is used to determine the effects of various promotions on gaming revenue streams. Several promotion types were shown to have a significant impact on gaming revenue streams.

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Cite this paper

https://doi.org/https://doi.org/10.5750/jgbe.v16i1.2047

Or copy a formatted citation

@article{ashok2023,
  title        = {{Bayesian Assessment of Casino Promotions}},
  author       = {Ashok K. Singh},
  journal      = {The Journal of Gambling Business and Economics},
  year         = {2023},
  doi          = {https://doi.org/https://doi.org/10.5750/jgbe.v16i1.2047},
}

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Bayesian Assessment of Casino Promotions

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.