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Spatial Pattern of the Association of E-commerce Adoption and Socio-digital Setting

Rifan Ardianto

Malaysian Journal of Economic Studies2025https://doi.org/10.22452/mjes.vol62no2.3article
ABDC C
Weight
0.50

What the paper says

Abstract This study applies the multiscale geographically weighted regression to investigate the spatial behaviour of e-commerce and the relationship with digital knowhow level across provinces in Indonesia. The model was developed using e-commerce data from the Indonesian National Statistics Board and the Ministry of Information and Communication of 2022. The result shows that only two variables had a significant impact on e-commerce adoption, namely access to the Internet and Generation X population. Furthermore, each variable has a different direction of a strong effect on e-commerce adoption levels. These results show that the covariates comprise a spatial barrier to adopting e-commerce and enrich the current understanding of e-commerce at the local level. Based on the result, policymakers can develop strategies to increase e-commerce adoption through promotion and campaign initiatives and target these at geographically strategic locations.

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https://doi.org/https://doi.org/10.22452/mjes.vol62no2.3

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@article{rifan2025,
  title        = {{Spatial Pattern of the Association of E-commerce Adoption and Socio-digital Setting}},
  author       = {Rifan Ardianto},
  journal      = {Malaysian Journal of Economic Studies},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.22452/mjes.vol62no2.3},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.