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Role of Market Orientation in Affecting Entrepreneurial Competencies in Turbulent Environments

Hanif, Muhammad et al.

Asia-Pacific Management Accounting Journal2025https://doi.org/10.24191/apmaj.v20i1-14article
ABDC C
Weight
0.50

What the paper says

Entrepreneurship plays a crucial part in advancing the economy.There are very few studies that have examined the outcome of the market orientation (MO) proceeding developing entrepreneurial competencies (EC).We collected data from entrepreneurs in different Pakistani cities using a survey design.A sample size of four hundred and twenty-two was obtained, based on simple random sampling.Regression and moderation analyses were conducted using Jeffrey's Amazing Statistics Program (JASP).Results suggested a very strong effect of MO in developing EC.Environmental turbulence (ET) also had a significant role in moderating the aforementioned relationship.More so, market oriented firms had a very strong focus on developing and enhancing competencies in highly turbulent environments.Entrepreneurial firms may benefit from this study by considering the benefits of adopting a market orientation.Entrepreneurs should have a strong market orientation, particularly in times characterized by high levels of ET.Future studies can look at the role of dimensions of market orientation and environmental turbulence in effecting specific competencies from multiple contextual perspectives.

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https://doi.org/https://doi.org/10.24191/apmaj.v20i1-14

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@article{hanif2025,
  title        = {{Role of Market Orientation in Affecting Entrepreneurial Competencies in Turbulent Environments}},
  author       = {Hanif, Muhammad et al.},
  journal      = {Asia-Pacific Management Accounting Journal},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.24191/apmaj.v20i1-14},
}

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Role of Market Orientation in Affecting Entrepreneurial Competencies in Turbulent Environments

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.