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Factors affecting customer relationship digital transformation strategies in airline industry: a grounded theory approach

Parvaneh Assari

International Journal of Management and Decision Making2025https://doi.org/10.1504/ijmdm.2025.10069422article
AJG 1
Weight
0.50

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https://doi.org/https://doi.org/10.1504/ijmdm.2025.10069422

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@article{parvaneh2025,
  title        = {{Factors affecting customer relationship digital transformation strategies in airline industry: a grounded theory approach}},
  author       = {Parvaneh Assari},
  journal      = {International Journal of Management and Decision Making},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijmdm.2025.10069422},
}

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Factors affecting customer relationship digital transformation strategies in airline industry: a grounded theory approach

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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