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https://doi.org/https://doi.org/10.1007/s10660-026-10118-3
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@article{xiaohan2026,
title = {{Joint optimization of quality and pricing in live streaming commerce: interplay of consumer impulsivity and streamer effectiveness}},
author = {Xiaohan Hu & Guoxuan Huang},
journal = {Electronic Commerce Research},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1007/s10660-026-10118-3},
}TY - JOUR
TI - Joint optimization of quality and pricing in live streaming commerce: interplay of consumer impulsivity and streamer effectiveness
AU - Hu, Xiaohan
AU - Huang, Guoxuan
JO - Electronic Commerce Research
PY - 2026
ER -
Xiaohan Hu & Guoxuan Huang (2026). Joint optimization of quality and pricing in live streaming commerce: interplay of consumer impulsivity and streamer effectiveness. *Electronic Commerce Research*. https://doi.org/https://doi.org/10.1007/s10660-026-10118-3
Xiaohan Hu & Guoxuan Huang. "Joint optimization of quality and pricing in live streaming commerce: interplay of consumer impulsivity and streamer effectiveness." *Electronic Commerce Research* (2026). https://doi.org/https://doi.org/10.1007/s10660-026-10118-3.
Joint optimization of quality and pricing in live streaming commerce: interplay of consumer impulsivity and streamer effectiveness
Xiaohan Hu & Guoxuan Huang · Electronic Commerce Research · 2026
https://doi.org/https://doi.org/10.1007/s10660-026-10118-3
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