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An exploratory investigation into the role of a research and development programme on future craft practice

Louise Valentine et al.

Arts and the Market (formerly Arts Marketing)2013https://doi.org/10.1108/am-11-2011-0033article
ABDC C
Weight
0.34

What the paper says

Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach – Following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings – Practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications – The programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications – There is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Originality/value – This is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.

3 citations

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https://doi.org/https://doi.org/10.1108/am-11-2011-0033

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@article{louise2013,
  title        = {{An exploratory investigation into the role of a research and development programme on future craft practice}},
  author       = {Louise Valentine et al.},
  journal      = {Arts and the Market (formerly Arts Marketing)},
  year         = {2013},
  doi          = {https://doi.org/https://doi.org/10.1108/am-11-2011-0033},
}

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An exploratory investigation into the role of a research and development programme on future craft practice

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.