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“Never mind, if you’re not an expert in it, I’ll buy it”:the impact of influencer credibility on purchase intentions—an international comparison

Monika Boguszewicz-Kreft et al.

DECISION: Official journal of indian institute of management calcutta2026https://doi.org/10.1007/s40622-026-00459-1article
ABDC C
Weight
0.50

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https://doi.org/https://doi.org/10.1007/s40622-026-00459-1

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@article{monika2026,
  title        = {{“Never mind, if you’re not an expert in it, I’ll buy it”:the impact of influencer credibility on purchase intentions—an international comparison}},
  author       = {Monika Boguszewicz-Kreft et al.},
  journal      = {DECISION: Official journal of indian institute of management calcutta},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1007/s40622-026-00459-1},
}

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“Never mind, if you’re not an expert in it, I’ll buy it”:the impact of influencer credibility on purchase intentions—an international comparison

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.