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Children’s ‘playbour’ as influencers on social media: an investigation into the legal and ethical issues surrounding kidfluencers

Catherine Archer & Kate Mirandilla Delmo

Communication Research and Practice2025https://doi.org/10.1080/22041451.2025.2523654article
ABDC C
Weight
0.48

What the paper says

The legal and ethical concerns around children performing as social media influencers (SMIs) on various social media platforms have been in the spotlight, with the recent world-first decision by the Australian Government to ban social media for those under 16. Social media influence is big business across the globe, with organisations investing in working with influencers to promote their brands and/or ideas. Some children now ‘work’, often managed by their parents, to produce posts that promote brands and ideas on behalf of organisations–not only to other children but also to adults. This paper presents findings of two case studies of SMI children. Through content analysis of their Instagram posts, we explore key legal and ethical concerns related to children working as social media influencers.

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https://doi.org/https://doi.org/10.1080/22041451.2025.2523654

Or copy a formatted citation

@article{catherine2025,
  title        = {{Children’s ‘playbour’ as influencers on social media: an investigation into the legal and ethical issues surrounding kidfluencers}},
  author       = {Catherine Archer & Kate Mirandilla Delmo},
  journal      = {Communication Research and Practice},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/22041451.2025.2523654},
}

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Children’s ‘playbour’ as influencers on social media: an investigation into the legal and ethical issues surrounding kidfluencers

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Evidence weight

0.48

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.41 × 0.4 = 0.16
M · momentum0.63 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.