Revitalizing wellness: the role of SPA experience in promoting emotional well-being and health consciousness
Paula Rodrigues & Ana Pinto Borges
Abstract
Purpose This study investigates whether the frequency of SPA visits influences consumers' happiness and how both happiness and calmness during the experience contribute to increasing health consciousness (HC) and health knowledge (HK). Design/methodology/approach Empirical data were collected from 207 consumers in Portugal who had recently experienced a SPA visit. A conceptual model was developed and tested using partial least squares structural equation modelling (PLS-SEM). Findings Results show that happiness and calmness positively influence HC and HK. SPA frequency was associated with happiness but not with calmness, and happiness did not mediate the relationship between frequency and the health-related cognitive outcomes (HC and HK). Originality/value This research contributes to health care and wellness tourism literature by clarifying the role of affective states, happiness and calmness, in shaping cognitive health outcomes. The academic and managerial implications are useful for designing strategies that promote both consumer well-being and preventive health behaviours.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.50 × 0.4 = 0.20 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.