How to nudge industrial customers to accept free-to-fee service price switches?

@article{joona2026,
  title        = {{How to nudge industrial customers to accept free-to-fee service price switches?}},
  author       = {Joona Keränen et al.},
  journal      = {Industrial Marketing Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.008},
}

TY  - JOUR
TI  - How to nudge industrial customers to accept free-to-fee service price switches?
AU  - al., Joona Keränen et
JO  - Industrial Marketing Management
PY  - 2026
ER  -

Joona Keränen et al. (2026). How to nudge industrial customers to accept free-to-fee service price switches?. *Industrial Marketing Management*. https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.008

Joona Keränen et al.. "How to nudge industrial customers to accept free-to-fee service price switches?." *Industrial Marketing Management* (2026). https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.008.

How to nudge industrial customers to accept free-to-fee service price switches?
Joona Keränen et al. · Industrial Marketing Management · 2026
https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.008