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Suggested donation or social information? Evidence from a field experiment

Francisco Alpizar et al.

Economic Inquiry2026https://doi.org/10.1111/ecin.70060article
AJG 3ABDC A
Weight
0.50

Abstract

Which fundraising strategy is more effective and how donation behavior changes with different monetary amounts are still open questions. This study compares the effectiveness of two fundraising strategies—suggested donation and social information—and examines how different monetary amounts affect donation behavior. We implemented a field experiment on voluntary donations among visitors to a national park. Both fundraising strategies affect donation behavior. However, the donation pattern differs significantly depending on the monetary amounts shown. Our findings provide important insights for designing fundraising campaigns and show how suggested donation and social information affect economic behavior.

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https://doi.org/https://doi.org/10.1111/ecin.70060

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@article{francisco2026,
  title        = {{Suggested donation or social information? Evidence from a field experiment}},
  author       = {Francisco Alpizar et al.},
  journal      = {Economic Inquiry},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1111/ecin.70060},
}

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Suggested donation or social information? Evidence from a field experiment

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.