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Brands Behaving Badly: Causes, Cases and Consumer Protections

Janek Ratnatunga

Management Accounting Frontiers2024https://doi.org/10.52153/oaj0312222article
ABDC C
Weight
0.30

What the paper says

This article posits 7 reasons why there is significant consumer and employee dissatisfaction regarding the bad behaviour of corporates across most industries globally. These reasons are discussed at length with case examples. The reasons are: (1) consolidation of the industry players resulting in lack of competition; (2) charging more for less due to the resultant lack of competition; (3) exploitation of workers due to lack of jobs; (4) the illusion of scarcity supposedly due to political, climate and recessionary fears; (5) conflicting corporate objectives due to short-term share price dominance over customers, employees, environment or society; (6) the flagrant breaching of the law because if caught, the punishments are light compared to increase in revenue; and (7) misdirected rage at each other due to the 'survival of the fittest' evolutionary trait. Multiple cases are provided of examples of bad behaviour including bullying; arrogance; failing to honour commitments; lying; aggression; cheating; dishonesty; disruptive behaviours and sexualised behaviours amongst many others. The need for better consumer and whistle-blower protection laws and integrity in the financial reporting and auditing process are seen as solutions to curbing such bad behaviours in corporations.

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https://doi.org/https://doi.org/10.52153/oaj0312222

Or copy a formatted citation

@article{janek2024,
  title        = {{Brands Behaving Badly: Causes, Cases and Consumer Protections}},
  author       = {Janek Ratnatunga},
  journal      = {Management Accounting Frontiers},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.52153/oaj0312222},
}

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Brands Behaving Badly: Causes, Cases and Consumer Protections

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Evidence weight

0.30

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.