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Data-driven disruptive competitiveness: Exploring the role of big data analytics capability and entrepreneurial marketing in disruptive innovation

Unknown author

Journal of Competitiveness2025https://doi.org/10.7441/joc.2025.01.12article
AJG 2
Weight
0.41

What the paper says

Big data analytics capability has garnered significant attention in both academic and managerial circles as a major driver of innovation-driven competitive advantage.However, the existing literature on the BDAC-innovation relationship is still inconclusive, with industry reports highlighting that many firms struggle to derive significant value from it.Rooted in resourcebased theory and dynamic capabilities, this study examines the role of big data analytics capability in disruptive innovation, considering the mediation of entrepreneurial marketing, a strategic orientation representing the interface of entrepreneurship and marketing.The proposed relationships are validated through the analysis of 216 manufacturers in Pakistan using partial least squares-based structural equation modeling.The results reveal that big data analytics capability positively influences both entrepreneurial marketing and disruptive innovation, while entrepreneurial marketing also positively influences disruptive innovation.Moreover, entrepreneurial marketing fully mediates the relationship between big data analytics capability and disruptive innovation.These findings have significant implications for both theory and practice.

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https://doi.org/https://doi.org/10.7441/joc.2025.01.12

Or copy a formatted citation

@article{unknown2025,
  title        = {{Data-driven disruptive competitiveness: Exploring the role of big data analytics capability and entrepreneurial marketing in disruptive innovation}},
  author       = {Unknown author},
  journal      = {Journal of Competitiveness},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.7441/joc.2025.01.12},
}

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Data-driven disruptive competitiveness: Exploring the role of big data analytics capability and entrepreneurial marketing in disruptive innovation

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.