Cite this paper
https://doi.org/https://doi.org/10.1007/s10660-026-10117-4
Or copy a formatted citation
@article{hao2026,
title = {{Selling or sharing?: Strategic analysis in live streaming ecommerce}},
author = {Hao Zhou & Yongrui Duan},
journal = {Electronic Commerce Research},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1007/s10660-026-10117-4},
}TY - JOUR
TI - Selling or sharing?: Strategic analysis in live streaming ecommerce
AU - Zhou, Hao
AU - Duan, Yongrui
JO - Electronic Commerce Research
PY - 2026
ER -
Hao Zhou & Yongrui Duan (2026). Selling or sharing?: Strategic analysis in live streaming ecommerce. *Electronic Commerce Research*. https://doi.org/https://doi.org/10.1007/s10660-026-10117-4
Hao Zhou & Yongrui Duan. "Selling or sharing?: Strategic analysis in live streaming ecommerce." *Electronic Commerce Research* (2026). https://doi.org/https://doi.org/10.1007/s10660-026-10117-4.
Selling or sharing?: Strategic analysis in live streaming ecommerce
Hao Zhou & Yongrui Duan · Electronic Commerce Research · 2026
https://doi.org/https://doi.org/10.1007/s10660-026-10117-4
Paste directly into BibTeX, Zotero, or your reference manager.