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When Clarity Clouds the View: Introducing a Decision Style Framework for Assessing Task-Related Effectiveness in Analysis and Intuition

Christian Julmi

Schmalenbach Journal of Business Research2025https://doi.org/10.1007/s41471-025-00207-8article
AJG 2
Weight
0.37

What the paper says

Recent scholarly discussions suggest the potential superiority of intuition over analysis in tasks with high equivocality. However, it remains unclear when and whether intuition is preferable when both uncertainty and equivocality are considered. Addressing this gap, the article introduces a framework linking the effectiveness of individual decision styles with configurations of uncertainty and equivocality, adopting an information processing perspective. Within this framework, intuitiveness and adaptiveness are treated as independent dimensions of decision styles, associating intuitiveness with equivocality and adaptiveness with uncertainty in terms of effectiveness. To demonstrate the value of the framework, the article discusses implications for research.

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https://doi.org/https://doi.org/10.1007/s41471-025-00207-8

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@article{christian2025,
  title        = {{When Clarity Clouds the View: Introducing a Decision Style Framework for Assessing Task-Related Effectiveness in Analysis and Intuition}},
  author       = {Christian Julmi},
  journal      = {Schmalenbach Journal of Business Research},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1007/s41471-025-00207-8},
}

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When Clarity Clouds the View: Introducing a Decision Style Framework for Assessing Task-Related Effectiveness in Analysis and Intuition

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.