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Factors affecting the adoption of social media payment platforms: a social network analysis approach

Lata Kumari Pandey et al.

Journal of Service Theory and Practice2025https://doi.org/10.1108/jstp-08-2024-0259article
AJG 1ABDC A
Weight
0.46

What the paper says

Purpose This study aims to explore the factors influencing the adoption of social media payment platforms (SMPPs) and examines the interrelationships among these factors. Design/methodology/approach A systematic literature review identified 31 key adoption factors. Using social network analysis (SNA), we mapped and analyzed the interrelationships among these factors. Additionally, we used the Delphi technique to validate and assess their impact. Findings The study reveals that perceived usefulness emerges as the most critical factor driving the adoption of SMPPs. Moreover, the SNA highlights significant interdependencies among factors, providing deeper insights into the ecosystem of SMPP adoption. Research limitations/implications The findings offer practical guidance for users and socially innovative companies in decision-making related to SMPP adoption. Additionally, the study identifies avenues for future research, particularly in leveraging network-based methodologies for service management research. Originality/value This study is the first to apply SNA tools in the context of SMPPs, offering a novel methodological perspective and advancing the understanding of adoption dynamics in this emerging field.

4 citations

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https://doi.org/https://doi.org/10.1108/jstp-08-2024-0259

Or copy a formatted citation

@article{lata2025,
  title        = {{Factors affecting the adoption of social media payment platforms: a social network analysis approach}},
  author       = {Lata Kumari Pandey et al.},
  journal      = {Journal of Service Theory and Practice},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1108/jstp-08-2024-0259},
}

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Factors affecting the adoption of social media payment platforms: a social network analysis approach

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Evidence weight

0.46

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.37 × 0.4 = 0.15
M · momentum0.60 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.