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A META-RELQUAL framework for B2B sales partnerships: empirical findings from Spain

Carlos Ferro Soto et al.

International Journal of Business Excellence2026https://doi.org/10.1504/ijbex.2026.150875article
AJG 1
Weight
0.50

What the paper says

The purpose of this study is to verify the validity and reliability of a META-RELQUAL (MRQ) framework in B2B sales partnerships. A questionnaire was distributed to a sample of Spanish businesses across a variety of industries that have a B2B focus. The study confirms the satisfactory validity and reliability of the MRQ-framework in B2B sales relationships. The MRQ-framework can be applied with salespeople in a Southern European B2B partnership settings, specifically Spain. The study also provides guidance to manage B2B purchase and sales partnerships based on a ten-dimensional foundation of concepts. Furthermore, the study amplifies the universal applicability of the MRQ-framework in B2B sales partnerships, specifically in a different country setting.

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Cite this paper

https://doi.org/https://doi.org/10.1504/ijbex.2026.150875

Or copy a formatted citation

@article{carlos2026,
  title        = {{A META-RELQUAL framework for B2B sales partnerships: empirical findings from Spain}},
  author       = {Carlos Ferro Soto et al.},
  journal      = {International Journal of Business Excellence},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijbex.2026.150875},
}

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A META-RELQUAL framework for B2B sales partnerships: empirical findings from Spain

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.