← Back to results SPINNING THE WHEEL OF STRATEGIC INNOVATION Chris Styles & Jules Goddard
Abstract How can truly innovative strategies be developed when firms see themselves as operating in a mature market and adopt almost identical strategies to their competitors? Chris Styles and Jules Goddard suggest a solution in this article from the BSR archives of 2004
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@article{chris2014,
title = {{SPINNING THE WHEEL OF STRATEGIC INNOVATION}},
author = {Chris Styles & Jules Goddard},
journal = {Business Strategy Review},
year = {2014},
doi = {https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01130.x},
} TY - JOUR
TI - SPINNING THE WHEEL OF STRATEGIC INNOVATION
AU - Styles, Chris
AU - Goddard, Jules
JO - Business Strategy Review
PY - 2014
ER - Chris Styles & Jules Goddard (2014). SPINNING THE WHEEL OF STRATEGIC INNOVATION. *Business Strategy Review*. https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01130.x Chris Styles & Jules Goddard. "SPINNING THE WHEEL OF STRATEGIC INNOVATION." *Business Strategy Review* (2014). https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01130.x. SPINNING THE WHEEL OF STRATEGIC INNOVATION
Chris Styles & Jules Goddard · Business Strategy Review · 2014
https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01130.x Copy
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