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Usability of e-commerce as a digital platform: resilient food supply chains amid COVID-19

Mohammad Alawamleh & Lana Mohannad Al Twait

International Journal of Services and Operations Management2026https://doi.org/10.1504/ijsom.2026.150891article
AJG 1
Weight
0.50

What the paper says

This research aims to evaluate the usability of e-commerce via digital platforms amid the COVID-19 pandemic and investigate the relationship between usability, customer behaviour, and resilience in food supply chains (FSCs) from the perspective of digital customers. A structured online survey tool was employed targeting customers who were visiting business to consumer (B2C) digital platforms. A series of analyses were performed based on the varimax rotation technique, as well as the principal component analysis (PCA) extraction approach. The empirical results indicate the following: 1) usability is a six-dimensional construct, comprising navigation, information architecture, value of content, satisfaction, aesthetics and consistency, and functionality; 2) customer behaviour is a two-dimensional construct, comprising decision-making and physical activity; 3) resilience is a three-dimensional construct, comprising agility, collaboration and risk management. The structural findings indicate that the above factors of usability positively and significantly affect customer behaviour and resilience in FSCs.

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https://doi.org/https://doi.org/10.1504/ijsom.2026.150891

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@article{mohammad2026,
  title        = {{Usability of e-commerce as a digital platform: resilient food supply chains amid COVID-19}},
  author       = {Mohammad Alawamleh & Lana Mohannad Al Twait},
  journal      = {International Journal of Services and Operations Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijsom.2026.150891},
}

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Usability of e-commerce as a digital platform: resilient food supply chains amid COVID-19

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.