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The impact of TikTok livestream on Gen Z customers impulse buying behaviours: the case of an emerging country

Doan Viet Phuong Nguyen et al.

International Journal of Services Economics and Management2025https://doi.org/10.1504/ijsem.2025.10077661article
AJG 1
Weight
0.50

What the paper says

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https://doi.org/https://doi.org/10.1504/ijsem.2025.10077661

Or copy a formatted citation

@article{doan2025,
  title        = {{The impact of TikTok livestream on Gen Z customers impulse buying behaviours: the case of an emerging country}},
  author       = {Doan Viet Phuong Nguyen et al.},
  journal      = {International Journal of Services Economics and Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijsem.2025.10077661},
}

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The impact of TikTok livestream on Gen Z customers impulse buying behaviours: the case of an emerging country

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.