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Professional Network Activism: Content Dynamics of #WomenAtWork Discourse on LinkedIn: Professional Activism and Content Spread

Melike Artar Bıyıklar & Yavuz Selim Balcıoğlu

International Journal of Business Communication2026https://doi.org/10.1177/23294884261418217article
ABDC C
Weight
0.50

What the paper says

This study examines hashtag activism on LinkedIn through the #WomenAtWork initiative, focusing on how it exposes and challenges workplace bullying against women. Using over 15,000 LinkedIn posts from January 2023 through March 2025, this study applies a multilingual, multimodal, mixed-methods approach combining computational topic modeling, interaction analysis, and qualitative interpretation. Findings reveal that emotionally authentic and professionally grounded personal narratives generate significantly higher engagement than institutional or policy-focused posts, highlighting the power of personal storytelling in shaping digital discourse on gendered workplace mistreatment.

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https://doi.org/https://doi.org/10.1177/23294884261418217

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@article{melike2026,
  title        = {{Professional Network Activism: Content Dynamics of #WomenAtWork Discourse on LinkedIn: Professional Activism and Content Spread}},
  author       = {Melike Artar Bıyıklar & Yavuz Selim Balcıoğlu},
  journal      = {International Journal of Business Communication},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/23294884261418217},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.