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Free language! Why we should promote de-Englishization, transdisciplinary linguistic tolerance and greater stylistic freedom, and why we should do so in international business particularly

Arjen van Witteloostuijn & Nachoem M. Wijnberg

Critical Perspectives on International Business2026https://doi.org/10.1108/cpoib-11-2025-0253article
AJG 2ABDC B
Weight
0.50

Abstract

Purpose This study aims to stimulate a dialogue regarding the boring and voiceless language that is supposed to be used across the social sciences, including International Business (IB). Design/methodology/approach This is an essay arguing in favor of changing language use. Findings Freeing thought requires freeing language. Moreover, given the intrinsic multilingual character of IB, this is a particularly pressing issue in IB. Originality/value The plea to free language in order to enact literary and other styles of writing to better capture complex reality and unleash creativity, including poetry, is novel in IB.

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https://doi.org/https://doi.org/10.1108/cpoib-11-2025-0253

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@article{arjen2026,
  title        = {{Free language! Why we should promote de-Englishization, transdisciplinary linguistic tolerance and greater stylistic freedom, and why we should do so in international business particularly}},
  author       = {Arjen van Witteloostuijn & Nachoem M. Wijnberg},
  journal      = {Critical Perspectives on International Business},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1108/cpoib-11-2025-0253},
}

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Free language! Why we should promote de-Englishization, transdisciplinary linguistic tolerance and greater stylistic freedom, and why we should do so in international business particularly

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.