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Perceiving and believing The subjective persuasiveness of graphic design elements and eco-friendly packaging materials on consumers' environmental consciousness

Carmen Grebmer & Sarah Diefenbach

International Journal of Sustainable Design2022https://doi.org/10.1504/ijsdes.2022.128517article
ABDC C
Weight
0.37

What the paper says

To foster environmentally responsible consumption, it is essential to understand how packaging elements guide consumers in evaluating the environmental-friendliness of a product, particularly information from non-verbal, executional packaging design elements that are elusive and not related to the product's actual environmental-friendliness. We used a 2 × 2 experimental design to investigate how participants (N = 276) inferred differences in a product's environmental-friendliness and greenwashing tendency by taking their environmental consciousness (EC) into account and using two important non-verbal packaging design elements. The results showed no difference in the information utility but rather in the credibility of the design elements, which guided the evaluation of product environmental-friendliness. Participants with high EC (HEC) focused on the type of material, while graphic design elements signalled a strong greenwashing tendency. Participants with low EC (LEC) considered both graphic and material elements, with a tendency towards graphics highlighting. Further effects and practical implications of the results are discussed.

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https://doi.org/https://doi.org/10.1504/ijsdes.2022.128517

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@article{carmen2022,
  title        = {{Perceiving and believing The subjective persuasiveness of graphic design elements and eco-friendly packaging materials on consumers' environmental consciousness}},
  author       = {Carmen Grebmer & Sarah Diefenbach},
  journal      = {International Journal of Sustainable Design},
  year         = {2022},
  doi          = {https://doi.org/https://doi.org/10.1504/ijsdes.2022.128517},
}

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.06 × 0.4 = 0.02
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.