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The use of social media for knowledge sharing in businesses: mediating effect of market orientation and user-generated content

Piyumi Seneviratne et al.

International Journal of Knowledge Management Studies2025https://doi.org/10.1504/ijkms.2025.146089article
AJG 1ABDC C
Weight
0.41

What the paper says

The key objective of this research is to identify the behaviour of market orientation and user generated content for the relationship between features of social media and knowledge sharing. Data was collected using questionnaire five-point Likert scale. The Stata 14 package was utilised for the purpose of data analysis to determine the mediating effect of market orientation and user generated content variables. The medsem package was utilised to determine the indirect effect of mediating variables. The results of the study emphasise that market orientation does not have a significant mediating effect for the correlation between features of social media and knowledge sharing. User-generated content has a strong mediating effect for the correlation between features of social media and knowledge sharing. The user-generated content is more influential for the adaptation of efficient communication to reach maximum knowledge sharing. More knowledge sharing is possible when more user-generated content is created for the optimisation of businesses.

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https://doi.org/https://doi.org/10.1504/ijkms.2025.146089

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@article{piyumi2025,
  title        = {{The use of social media for knowledge sharing in businesses: mediating effect of market orientation and user-generated content}},
  author       = {Piyumi Seneviratne et al.},
  journal      = {International Journal of Knowledge Management Studies},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijkms.2025.146089},
}

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Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.