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How does the emerging technology metaverse drive subjective wellbeing - Delineating purchase intention and the need for status

Satinder Kumar et al.

International Journal of Electronic Customer Relationship Management2025https://doi.org/10.1504/ijecrm.2025.149902article
ABDC C
Weight
0.50

What the paper says

The metaverse is a significant frontier in e-commerce, providing virtual showrooms, interactive shopping experiences, and customised suggestions. Considering the significance of the metaverse for the fashion industry, the study focuses on the association between self-determination traits and subjective well-being, with purchase intention as a mediating factor and psychological concern of the need for status. Data was gathered using the survey approach from 439 respondents and result shows the positive mediation effect of purchase intention on the consumer's self-determination traits and subjective well-being. Also, the need for status positively moderates the relationship at all levels between the mediating path of purchase intention. The findings highlight how important it is for marketers to acknowledge the growing influence of the metaverse in the fashion industry. By examining purchase intention in virtual spaces, especially in developing countries such as India, the research enriches a deeper understanding of self-determination dynamics and subjective well-being in this dynamically changing technology environment.

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Cite this paper

https://doi.org/https://doi.org/10.1504/ijecrm.2025.149902

Or copy a formatted citation

@article{satinder2025,
  title        = {{How does the emerging technology metaverse drive subjective wellbeing - Delineating purchase intention and the need for status}},
  author       = {Satinder Kumar et al.},
  journal      = {International Journal of Electronic Customer Relationship Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijecrm.2025.149902},
}

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How does the emerging technology metaverse drive subjective wellbeing - Delineating purchase intention and the need for status

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.