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Purchase Intentions and Purchase Behaviour towards Health Insurance among Generation Z: A Moderating Effect of Health Insurance Literacy

Unknown author

International Journal of Business2025https://doi.org/10.55802/ijb.030(2).002article
ABDC C
Weight
0.50

What the paper says

<h2 style="text-align: center;"><span style="color:#e74c3c;">Volume 30&nbsp;Number 2, 2025</span></h2> <h2 style="text-align: center;">Purchase Intentions and Purchase Behaviour towards Health Insurance among Generation Z: A Mode...</h2>

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https://doi.org/https://doi.org/10.55802/ijb.030(2).002

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@article{unknown2025,
  title        = {{Purchase Intentions and Purchase Behaviour towards Health Insurance among Generation Z: A Moderating Effect of Health Insurance Literacy}},
  author       = {Unknown author},
  journal      = {International Journal of Business},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.55802/ijb.030(2).002},
}

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Purchase Intentions and Purchase Behaviour towards Health Insurance among Generation Z: A Moderating Effect of Health Insurance Literacy

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.