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Impact of ethical parameters on consumer buying behavior with respect to Energy Efficient Appliances

Sahil Singh & Gaurav Joshi

International Journal of Sustainable Design2021https://doi.org/10.1504/ijsdes.2021.10037462article
ABDC C
Weight
0.37

What the paper says

Millennials have become more inclined towards buying green products in developing countries like India, but a very few literatures focus on this emerging market research in the past have discussed about the rising level of environmental concern but the factors affecting the buying behaviour of consumer towards green products are not clearly defined. The main purpose of this research is to identify the factors that form the consumer attitude and motivate them to purchase energy efficient appliances (green product) in India. Data were collected from a total of 410 respondents across India through self-administered survey method by contacting respondents. The structural equation modelling (SEM) has been used to confirm the result of hypotheses. The outcome of data analysis represents that social appeal, environmental friendliness of companies, ethical marketing practices, product experience were significant influencer of consumer buying behaviour.

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https://doi.org/https://doi.org/10.1504/ijsdes.2021.10037462

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@article{sahil2021,
  title        = {{Impact of ethical parameters on consumer buying behavior with respect to Energy Efficient Appliances}},
  author       = {Sahil Singh & Gaurav Joshi},
  journal      = {International Journal of Sustainable Design},
  year         = {2021},
  doi          = {https://doi.org/https://doi.org/10.1504/ijsdes.2021.10037462},
}

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Impact of ethical parameters on consumer buying behavior with respect to Energy Efficient Appliances

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.06 × 0.4 = 0.02
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.