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Analysis of university online reputation-visibility. The case of Spanish public universities

Nina Faraoni et al.

Journal of Marketing for Higher Education2024https://doi.org/10.1080/08841241.2024.2301777article
AJG 1ABDC B
Weight
0.62

Abstract

This study was supported by FEDER/JUNTA DE ANDALUCÍA-CONSEJERÍA DE UNIVERSIDAD, INVESTIGACIÓN E INNOVACIÓN (Andalucía-SPAIN), research project P20-01019; and by the National Plan of the Ministry of Science and Innovation, research project PID2019-109127RB-I00.

8 citations

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https://doi.org/https://doi.org/10.1080/08841241.2024.2301777

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@article{nina2024,
  title        = {{Analysis of university online reputation-visibility. The case of Spanish public universities}},
  author       = {Nina Faraoni et al.},
  journal      = {Journal of Marketing for Higher Education},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1080/08841241.2024.2301777},
}

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Analysis of university online reputation-visibility. The case of Spanish public universities

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Evidence weight

0.62

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.72 × 0.4 = 0.29
M · momentum0.70 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.