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ANALYSIS OF THE ADEQUACY OF THE BLUE COLOUR IN BRAND LOGOS FOR THE GENERATION OF IDENTIFYING SENSATIONS USING FUZZY LOGIC

A.C. Müller et al.

Fuzzy Economic Review2024https://doi.org/10.25102/fer.2024.02.01article
ABDC C
Weight
0.30

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https://doi.org/https://doi.org/10.25102/fer.2024.02.01

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@article{a.c.2024,
  title        = {{ANALYSIS OF THE ADEQUACY OF THE BLUE COLOUR IN BRAND LOGOS FOR THE GENERATION OF IDENTIFYING SENSATIONS USING FUZZY LOGIC}},
  author       = {A.C. Müller et al.},
  journal      = {Fuzzy Economic Review},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.25102/fer.2024.02.01},
}

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ANALYSIS OF THE ADEQUACY OF THE BLUE COLOUR IN BRAND LOGOS FOR THE GENERATION OF IDENTIFYING SENSATIONS USING FUZZY LOGIC

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Evidence weight

0.30

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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