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How Innovation Ambidexterity Shapes Marketing Performance through Brand-Consumer Congruence and Perceived Value: Evidence from Cooperatives in Iran

Majid Mohammad Shafiee & Shakiba Rahgozar

International Journal of Technological Learning, Innovation and Development2026https://doi.org/10.1504/ijtlid.2027.10077233article
AJG 1
Weight
0.50

What the paper says

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https://doi.org/https://doi.org/10.1504/ijtlid.2027.10077233

Or copy a formatted citation

@article{majid2026,
  title        = {{How Innovation Ambidexterity Shapes Marketing Performance through Brand-Consumer Congruence and Perceived Value: Evidence from Cooperatives in Iran}},
  author       = {Majid Mohammad Shafiee & Shakiba Rahgozar},
  journal      = {International Journal of Technological Learning, Innovation and Development},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijtlid.2027.10077233},
}

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How Innovation Ambidexterity Shapes Marketing Performance through Brand-Consumer Congruence and Perceived Value: Evidence from Cooperatives in Iran

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.