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Social media marketing in the Himalayas: an examination of its influence on tourist decision-making in Himachal Pradesh

Arun Singh Thakur et al.

International Journal of Business Competition and Growth2024https://doi.org/10.1504/ijbcg.2024.142220article
AJG 1
Weight
0.43

What the paper says

Nestled amidst the awe-inspiring landscapes of Himachal Pradesh, this research delves into the intricate dynamics between social media marketing and the decision-making processes of modern-day tourists.Utilising a mixed-methods approach, the study quantifies the profound impact of platforms like Instagram, Facebook, and Twitter on travel choices.The analysis, rooted in the transformative power of social media, underscores the pivotal role of visual content in shaping tourists' perceptions and influencing their destination preferences.The findings not only contribute empirical evidence but also offer actionable insights for sustainable destination marketing practices, aligning with authenticity and addressing concerns related to overtourism.As the tourism landscape continues to evolve, this research aims to inform strategic decision-making in the broader context of responsible tourism development.

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https://doi.org/https://doi.org/10.1504/ijbcg.2024.142220

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@article{arun2024,
  title        = {{Social media marketing in the Himalayas: an examination of its influence on tourist decision-making in Himachal Pradesh}},
  author       = {Arun Singh Thakur et al.},
  journal      = {International Journal of Business Competition and Growth},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1504/ijbcg.2024.142220},
}

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Social media marketing in the Himalayas: an examination of its influence on tourist decision-making in Himachal Pradesh

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Evidence weight

0.43

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.