South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?

@article{ilse2011,
  title        = {{South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?}},
  author       = {Ilse Niemann‐Struweg & Anské F. Grobler},
  journal      = {PRism},
  year         = {2011},
  doi          = {https://doi.org/https://doi.org/10.1212/wnl.0000000000010366},
}

TY  - JOUR
TI  - South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?
AU  - Niemann‐Struweg, Ilse
AU  - Grobler, Anské F.
JO  - PRism
PY  - 2011
ER  -

Ilse Niemann‐Struweg & Anské F. Grobler (2011). South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?. *PRism*. https://doi.org/https://doi.org/10.1212/wnl.0000000000010366

Ilse Niemann‐Struweg & Anské F. Grobler. "South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?." *PRism* (2011). https://doi.org/https://doi.org/10.1212/wnl.0000000000010366.

South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?
Ilse Niemann‐Struweg & Anské F. Grobler · PRism · 2011
https://doi.org/https://doi.org/10.1212/wnl.0000000000010366