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Is Asia passing us by? The challenge to Australian public relations

Marianne D. Sison

Asia Pacific Public Relations Journal2015article
ABDC B
Weight
0.26

Abstract

As the global economy shifted from west to east, an increased interest in public relations in Asia emerged, albeit mostly from Europe and the US. One would imagine that given our proximity, or some would argue, belonging in the region, Australian businesses and public relations would not just follow but lead and embrace this opportunity.  Unfortunately, we have not.

Cite this paper

@article{marianne2015,
  title        = {{Is Asia passing us by? The challenge to Australian public relations}},
  author       = {Marianne D. Sison},
  journal      = {Asia Pacific Public Relations Journal},
  year         = {2015},
}

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Is Asia passing us by? The challenge to Australian public relations

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Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.