The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis

@article{bhaskar2025,
  title        = {{The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis}},
  author       = {Bhaskar Upadhyaya et al.},
  journal      = {Journal of Marketing Theory and Practice},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10696679.2025.2472380},
}

TY  - JOUR
TI  - The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis
AU  - al., Bhaskar Upadhyaya et
JO  - Journal of Marketing Theory and Practice
PY  - 2025
ER  -

Bhaskar Upadhyaya et al. (2025). The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis. *Journal of Marketing Theory and Practice*. https://doi.org/https://doi.org/10.1080/10696679.2025.2472380

Bhaskar Upadhyaya et al.. "The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis." *Journal of Marketing Theory and Practice* (2025). https://doi.org/https://doi.org/10.1080/10696679.2025.2472380.

The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis
Bhaskar Upadhyaya et al. · Journal of Marketing Theory and Practice · 2025
https://doi.org/https://doi.org/10.1080/10696679.2025.2472380