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Development of marketing tools for the express delivery industry to increase consumer loyalty

Hubert Bocevičius & Vilma Tamulienė

Journal of Business Economics and Management2026https://doi.org/10.3846/jbem.2026.26194article
AJG 2ABDC B
Weight
0.50

Abstract

This research explores how to develop and enhance marketing tools to increase consumer loyalty in the express delivery industry. The study analyzes the influence of these tools on customer loyalty by reviewing scientific literature. The theoretical framework examines various marketing tools, including digital marketing, social media marketing, and integrated marketing communications. Based on this analysis, hypotheses were created and then tested using a survey. The study’s empirical section tests these hypotheses and develops a conceptual model that identifies four key tools for boosting loyalty. The findings offer new opportunities for both start-up and established Lithuanian express delivery companies to improve customer loyalty and gain a competitive edge in the market.

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https://doi.org/https://doi.org/10.3846/jbem.2026.26194

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@article{hubert2026,
  title        = {{Development of marketing tools for the express delivery industry to increase consumer loyalty}},
  author       = {Hubert Bocevičius & Vilma Tamulienė},
  journal      = {Journal of Business Economics and Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.3846/jbem.2026.26194},
}

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Development of marketing tools for the express delivery industry to increase consumer loyalty

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.