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Ecotourism Visit Intentions: Linking Environment Identity, Nature Enjoyment and Social Media

Eka Septiarini & Tania Adialita

Indonesian Journal of Sustainability Accounting and Management2025https://doi.org/10.20448/ijsam.v9i1.7264article
ABDC C
Weight
0.50

What the paper says

This study examines how environmental identity and social media consumption influence individuals’ visit intention to ecotourism sites in West Java, with enjoyment of nature serving as a mediator. Data from 468 respondents were analyzed using structural equation modeling, and results indicate that both environmental identity and social media consumption have significant direct and indirect effects on visit intention via enjoyment of nature. The model demonstrates strong explanatory power, as evidenced by favorable fit indices. The study’s novelty lies in integrating environmental identity, social media consumption, and enjoyment of nature into a single framework—whereas most prior research treated these constructs in isolation—thereby revealing the synergistic interplay of cognitive, digital, and emotional experiences in shaping ecotourism motivations. These findings offer destination managers practical guidance for crafting marketing strategies that resonate both emotionally and ethically with young, digitally savvy travelers.

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Cite this paper

https://doi.org/https://doi.org/10.20448/ijsam.v9i1.7264

Or copy a formatted citation

@article{eka2025,
  title        = {{Ecotourism Visit Intentions: Linking Environment Identity, Nature Enjoyment and Social Media}},
  author       = {Eka Septiarini & Tania Adialita},
  journal      = {Indonesian Journal of Sustainability Accounting and Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.20448/ijsam.v9i1.7264},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.