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From Reviews to Revenue: Examining the Impact of Online Reputation Management on Small Business Performance

Eddie Inyang & Juliana White

Journal of Small Business Strategy2026https://doi.org/10.53703/001c.151294article
ABDC C
Weight
0.50

What the paper says

. This study examines how online reputation management (ORM) impacts small business performance, using Resource-Advantage theory as a theoretical framework. Analyzing data from 251 small business owners with PLS-SEM, we find that customer orientation and internet self-efficacy both enhance ORM practices, which, in turn, boost performance. Additionally, competitive intensity strengthens ORM’s positive effect on performance in highly competitive markets. The findings underscore ORM’s role as a strategic resource for small businesses, offering insights and practical guidance for owners to remain competitive in the marketplace.

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https://doi.org/https://doi.org/10.53703/001c.151294

Or copy a formatted citation

@article{eddie2026,
  title        = {{From Reviews to Revenue: Examining the Impact of Online Reputation Management on Small Business Performance}},
  author       = {Eddie Inyang & Juliana White},
  journal      = {Journal of Small Business Strategy},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.53703/001c.151294},
}

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From Reviews to Revenue: Examining the Impact of Online Reputation Management on Small Business Performance

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.