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What Are the Effects of the Label of an Advertised Credential and Students’ STEM Growth Mindset on Their Intent to Pursue the Study of Accounting?

Stephen S. Brigham & Vivek Madupu

Journal of Accounting, Ethics and Public Policy2024https://doi.org/10.60154/jaepp.2024.v25n1p101article
ABDC C
Weight
0.30

What the paper says

Enrollments in accounting programs have been declining, exacerbating the shortage of professionals in the workplace, including Certified Public Accountants. Attempts to bolster accounting programs have included educating students on the roles of accountants and seeking federal recognition of accounting as part of STEM curricula. We question whether the label "Accountant" impedes students' intent to pursue accounting and whether students' STEM Growth Mindset moderates the negative effects of the Label. We surveyed non-business undergraduates to measure their STEM Growth Mindset and Intent to explore an academic program after having read one of two identical advertisements with differing Labels: Certified Public Accountant (CPA) or Certified Public Protector (CPP). A 2 (Label: CPA/CPP) x 2 (STEM Growth Mindset: High/Low) ANOVA showed only a main effect of Label on students' Intent, with the directions of the remaining effects being as expected and explained.Future research projects are suggested and implications for educators, professional organizations, the accounting profession, and the public are discussed.

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https://doi.org/https://doi.org/10.60154/jaepp.2024.v25n1p101

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@article{stephen2024,
  title        = {{What Are the Effects of the Label of an Advertised Credential and Students’ STEM Growth Mindset on Their Intent to Pursue the Study of Accounting?}},
  author       = {Stephen S. Brigham & Vivek Madupu},
  journal      = {Journal of Accounting, Ethics and Public Policy},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.60154/jaepp.2024.v25n1p101},
}

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What Are the Effects of the Label of an Advertised Credential and Students’ STEM Growth Mindset on Their Intent to Pursue the Study of Accounting?

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Evidence weight

0.30

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.