Exploring the Interplay Between Gift and Exchange in Corporate Giving
Diego Arias Padilla & Joan Fontrodona
What the paper says
This article investigates the relationship between the logics of gift and exchange within corporate giving. While prior research has extensively examined the foundations and coexistence of these logics, their interaction remains underexplored, particularly in the management literature. To address this gap, we conducted a single qualitative case study focusing on the role of a commercial banking institution, in the partnership between a foundation and the Global Alliance for Vaccines and Immunization (GAVI). Through an analysis of this corporate giving setting, we identify and explore five key processes: Assimilation, Adaptation, Assurance, Adjustment, and Advancement, which capture the dynamics between gift and exchange. Additionally, employing an inductive methodology, we propose two aggregate dimensions that depict the transformation of both logics as a result of their interplay: the generative gift and the humane exchange. Our findings contribute to a deeper understanding of the complex relationship between gift and exchange in organizational contexts, offering valuable insights for scholars and practitioners interested in the ethical dimensions of corporate giving.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.50 × 0.4 = 0.20 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.