MH370 All lives lost: the ‘Black Swan’ Disaster Confirmed with a 26 Word Txt
Gwyneth Howell
Abstract
Today social media has transformed how individuals communicate with each other and also how people now discover and share information. Social media channels such as Twitter, Facebook and Instagram are powerful, influential, and revolutionary model for exposing and diffusing public opinion. For crisis communication practitioners to act effectively on behalf of organisations, they must monitor and track both traditional and new media sources for potential issues, and respond to accordingly. However, when confronted by a 'Black Swan' event such as the loss of MH370, communication practitioners are challenged by not only the event but the new media ecosystem in which they now operate.
8 citations
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.53 × 0.4 = 0.21 |
| M · momentum | 0.73 × 0.15 = 0.11 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.