arbiter
JournalsPricingAccount

A comparison of UK and Malaysian customers' attitudes towards private label grocery goods in a major supermarket: a case study

Ramesh Gupta et al.

International Journal of Business Performance Management2026https://doi.org/10.1504/ijbpm.2026.152341article
AJG 1
Weight
0.50

What the paper says

This study identifies factors that most influence customers' attitudes toward and intention to purchase private label grocery goods (PLGG) in a major international supermarket by comparing the views of customers in the UK and Malaysia, focusing on product packaging, price, place and promotion using a case study, survey approach. 209 customers completed a questionnaire, providing an overview of factors affecting their attitudes. The results revealed similar attitudes in both countries. Structural equation modelling produced a model identifying the factors that most influenced customers' intention to buy PLGG. The results of this study offer organisations such as grocery stores and supermarkets, particular insights regarding intrinsic and extrinsic that most inform customers' attitudes towards and intention to buy PLGG. These findings give this particular business sector insight into customers' behaviour. This knowledge can be used to inform how they can optimally present their PLGG.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1504/ijbpm.2026.152341

Or copy a formatted citation

@article{ramesh2026,
  title        = {{A comparison of UK and Malaysian customers' attitudes towards private label grocery goods in a major supermarket: a case study}},
  author       = {Ramesh Gupta et al.},
  journal      = {International Journal of Business Performance Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijbpm.2026.152341},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

A comparison of UK and Malaysian customers' attitudes towards private label grocery goods in a major supermarket: a case study

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.