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Key roles played by PR/Communication departments: The perspective of senior communication practitioners from Aotearoa New Zealand

Georgeta M. Hodis

Asia Pacific Public Relations Journal2017article
ABDC B
Weight
0.40

Abstract

This study is part of a first time international collaboration surveying senior communication practitioners. This research concerns only the NZ sample (N=107). The work investigated the extent to which these practitioners perceived that six key roles should be played by the PR/Communication department and whether these roles have actually been adopted in their organizations. Results from this research indicate that the key role least supported, on average, by respondents pertained to communicating rather than formulating policy. In contrast, the highest rating was associated with defining the company’s identity and core value. Importantly, for the latter key role, ratings were not significantly different for participants working in organizations that adopted (vs. did not adopt) the practices comprising this key role. With one exception, average ratings of key roles did not differ significantly for respondents working in central marketing communication and central PR/Communication departments.

2 citations

Cite this paper

@article{georgeta2017,
  title        = {{Key roles played by PR/Communication departments: The perspective of senior communication practitioners from Aotearoa New Zealand}},
  author       = {Georgeta M. Hodis},
  journal      = {Asia Pacific Public Relations Journal},
  year         = {2017},
}

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Key roles played by PR/Communication departments: The perspective of senior communication practitioners from Aotearoa New Zealand

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Evidence weight

0.40

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.14 × 0.4 = 0.06
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.