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Dance consumption and mood changes: Examining the role of gender and generational cohorts

Manuel Cuadrado García et al.

Arts and the Market (formerly Arts Marketing)2024https://doi.org/10.1108/aam-01-2023-0002article
AJG 1ABDC C
Weight
0.30

What the paper says

Purpose This paper aims to analyze the relationship between watching dance and mood enhancement considering potential differences across gender and age brackets. Design/methodology/approach Exploratory research was undertaken through a personal survey, using a structured questionnaire on a large sample of young participants between 18 and 35 years old, split into generational cohorts (Millennials or Generation Y and Centennials or Generation Z). Quota sampling (gender and age) was the method used to select respondents. Findings Results show that after watching dance, more positive mood changes were observed in general. However, they were stronger among women and younger Millennials. These findings are important as they open a new area of study; show the effects of culture on people; and help design programming strategies to enlarge audiences. Originality/value The effects of specific forms of arts and cultural participation on people’s moods have been analyzed from a diversity of disciplines. In the case of dance, studies have tested this relation among practitioners (active participants) but not among viewers (attendees) as this paper does.

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Cite this paper

https://doi.org/https://doi.org/10.1108/aam-01-2023-0002

Or copy a formatted citation

@article{manuel2024,
  title        = {{Dance consumption and mood changes: Examining the role of gender and generational cohorts}},
  author       = {Manuel Cuadrado García et al.},
  journal      = {Arts and the Market (formerly Arts Marketing)},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1108/aam-01-2023-0002},
}

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Evidence weight

0.30

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.