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Impact of Hormone Use Perceptions on Consumer Meat Preferences

Ruoye Yang et al.

Journal of Agricultural and Resource Economics2020https://doi.org/10.22004/ag.econ.298437article
AJG 2ABDC A
Weight
0.44

Abstract

U.S. consumers see retail beef products with “no added hormones” (NAH) labels. However, similar labels appear on pork and chicken products, even though hormone use in their production is prohibited. This study assesses consumer perceptions of hormone use in different livestock species. Using choice experiment data, we then examine the impact of these perceptions on preferences for unlabeled meat products and willingness to pay for NAH-labeled meat products. Results suggest that consumer perceptions of hormone use in production are incorrect. Further, perceptions influence consumer preferences and willingness to pay for unlabeled products versus those with NAH labels.

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https://doi.org/https://doi.org/10.22004/ag.econ.298437

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@article{ruoye2020,
  title        = {{Impact of Hormone Use Perceptions on Consumer Meat Preferences}},
  author       = {Ruoye Yang et al.},
  journal      = {Journal of Agricultural and Resource Economics},
  year         = {2020},
  doi          = {https://doi.org/https://doi.org/10.22004/ag.econ.298437},
}

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Impact of Hormone Use Perceptions on Consumer Meat Preferences

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Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.23 × 0.4 = 0.09
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.